Post by account_disabled on Mar 14, 2024 13:48:37 GMT 8
While many marketers will lament the loss of data like opens and geolocation, we think it's actually a good thing for everyone in the email marketing industry. that's why. How Email Privacy Impacts Marketers If you've heard terms like Email Privacy, or Email Privacy in the past few months, but aren't sure what they actually mean, don't worry! We'll catch up with you soon. In March, a new software update was released. Along with it comes a new feature: email privacy protection. In a nutshell, does two things: Easily build signup forms that convert Easily build signup forms that convert Easily build signup forms that convert Our easy-to-use tools help you build landing pages and signup forms to grow your list.
Learn more about effectively disabling Open Tracking by obscuring a user’s address so email marketers can’t know their location. For more information on how it works, be sure to check out our guide. actually B2B Reviews Club does, you need to know these two things. Now, while this doesn’t sound too bad, it has some serious implications for email marketers. The first and most obvious implication is to make open rate tracking less reliable, putting the future of open rate as a metric in serious jeopardy. As if changing our metrics and reporting wasn't enough, this also means you might want to rethink any automated journeys you've set up.
That have automated steps based on whether a person opens an email. While the loss of geographic data may not seem that serious, there are many marketers who rely on this data for list segmentation. For example, if you plan to send different emails to different subscribers based on location, that's a little tricky. Instead of relying on automated data collection, you now have to ask users directly. Losing this data also means that Send Time Optimization (a popular feature in ) will be less reliable because it won't provide location data for many users. Why This Is Good for the Future of Email This doesn’t sound like a win for marketers, does it.
Learn more about effectively disabling Open Tracking by obscuring a user’s address so email marketers can’t know their location. For more information on how it works, be sure to check out our guide. actually B2B Reviews Club does, you need to know these two things. Now, while this doesn’t sound too bad, it has some serious implications for email marketers. The first and most obvious implication is to make open rate tracking less reliable, putting the future of open rate as a metric in serious jeopardy. As if changing our metrics and reporting wasn't enough, this also means you might want to rethink any automated journeys you've set up.
That have automated steps based on whether a person opens an email. While the loss of geographic data may not seem that serious, there are many marketers who rely on this data for list segmentation. For example, if you plan to send different emails to different subscribers based on location, that's a little tricky. Instead of relying on automated data collection, you now have to ask users directly. Losing this data also means that Send Time Optimization (a popular feature in ) will be less reliable because it won't provide location data for many users. Why This Is Good for the Future of Email This doesn’t sound like a win for marketers, does it.